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The original Lattafa Khamrah didn’t just enter the room—it poured warm date syrup, cinnamon, and praline across every corner of the fragrance internet. It became a global shorthand for affordable luxury gourmand, selling out in boutiques, TikTok unboxings, and wholesale carts alike.
For any retailer who already moved serious volume on the original, this bottle represents a low-risk, high-reward add-on—one that doesn’t require customers to relearn the story, only to discover a new chapter they’ll want to own alongside the first.
1. Fragrance Basic Information
Brand: Lattafa Perfumes
Product Name: Khamrah Waha
Size: 100ml (3.4 oz)
Gender Positioning: Unisex, with a gentle lean toward the feminine-gourmand side due to its airy sweetness
Launch Year: 2024 (appeared on global retailer listings and fragrance community databases in early-to-mid 2024)
Overall Fragrance Direction: A luminous, airy gourmand oriental built around bright fruit, soft white florals, and a transparent vanilla-amber base.
Khamrah Waha is best positioned at retail as a seasonal expansion of a viral gourmand franchise. It belongs on the shelf directly next to the original Khamrah, targeting customers who already trust the line and want a lighter, more daytime-wearable alternative. It should not be framed as a replacement, but as a companion piece.

2. Fragrance Notes Structure
Top Notes
The opening is a bright, almost effervescent lift of fresh fruit and gentle citrus. Unlike the cinnamon-heavy blast of the original, Waha introduces itself with a cleaner, slightly watery sweetness that feels more like a spring morning than an autumn evening.
Middle Notes
At the heart, soft white florals take the lead—think airy jasmine-like freshness blended with a creamy, almost lotion-like floral sweetness. There’s still a whisper of the original’s warmth here, but it’s been recalibrated into something more transparent and musky-floral.
Base Notes
The drydown is where Waha reveals its lineage. A gentle vanilla, pale amber, and a clean, sheer musk anchor the scent without pulling it into heavy gourmand territory. The praline richness that defines the original Khamrah is still traceable, but it’s been thinned out with light woods and a soft powdery finish.
Overall scent feeling:
A bright, airy gourmand oriental with a clean floral heart and a sheer vanilla-amber drydown—warm but never heavy, sweet but never sticky, familiar but undeniably fresher.
3. Overseas Market Price & Customer Feedback
On Fragrantica, the Khamrah Waha page has been steadily accumulating user ratings and reviews since its 2024 listing. Early community feedback coalesces around a clear throughline: fans of the original Khamrah recognize the DNA, but describe Waha as significantly lighter, more floral, and more office-safe. The most repeated keywords in user reviews include “airy,” “fresh,” “clean sweet,” “spring-friendly Khamrah,” and “daytime gourmand.”
On Amazon and independent online perfume retailers in the U.S. market, Khamrah Waha has been observed priced in the range of approximately $35 to $49 for the 100ml bottle, though prices naturally fluctuate based on seller, stock availability, and promotional periods. FragranceNet and Jomashop have both carried the listing at competitive discounted rates, with availability that trends in and out of stock—a pattern that often indicates healthy, consistent demand rather than stagnant overstock.
TikTok Shop remains an active, if volatile, secondary signal. Multiple creator-led reviews have positioned Waha as a “lighter Khamrah for girls who want to smell edible but not heavy,” driving discovery among younger buyers who found the original too dense for their taste.
Market takeaway:
Khamrah Waha is not an unproven gamble. It enters a retail conversation already anchored by one of the most recognizable gourmand names in the affordable luxury space. The price point sits comfortably within the impulse-to-gift sweet spot, and the community sentiment around it is overwhelmingly practical—customers aren’t asking “should I buy this?” They’re asking “should I own both?” For any retailer, that question is a green flag.

4. Why Should Lattafa Khamrah Waha Be on Your Shelf?
It Completes a Gourmand Franchise That Already Sells
Khamrah Waha doesn’t need to prove the concept. The original Khamrah already pulled in the crowd—Waha simply keeps them in the store longer. Stocking both side by side gives your customer a complete day-to-night gourmand wardrobe under one recognizable bottle design. This kind of visual shelf synergy reduces decision fatigue and increases multi-bottle basket size.
It Brings Gourmand Buyers Into Spring and Summer
One of the most common retailer frustrations with heavy gourmands is their seasonal limitation. Waha solves that directly. Its airy floral core and sheer vanilla base make it wearable in warmer months without betraying the sweet, comforting DNA that gourmand lovers crave. You are no longer selling a winter-only bestseller.
It Speaks to a Younger, Content-Driven Audience
Waha’s “clean sweet” character aligns closely with current TikTok and Instagram fragrance trends that favor soft projection, personal scent bubbles, and “your-skin-but-edible” aesthetics. For retailers who rely on social media visibility, this product photographs beautifully and reviews authentically on camera. It’s an easy product to seed into influencer boxes and UGC campaigns.
It’s an Ideal Small-Batch Test SKU
Even if your shop never carried the original Khamrah, Waha works as a low-risk introduction to the Lattafa gourmand universe. Its lighter profile appeals to shoppers who might have been intimidated by the original’s richness. Ordering a small tester batch for in-store sniffing or online sampling is a practical, affordable way to gauge your specific customer base’s appetite for Middle Eastern gourmands.
It Converts Curiosity Into Repeat Purchase Loyalty
The Khamrah name carries an almost cult-level recognition among online fragrance communities. A customer who sees both bottles on your shelf isn’t just buying a scent—they’re participating in a collector narrative. That loyalty pays out in repeat visits, word-of-mouth referrals, and higher lifetime value per customer.
Final Takeaway
Lattafa Khamrah Waha is not a risky bet. It’s a calculated inventory addition that leverages one of the loudest word-of-mouth successes in recent perfume history, and opens it up to a wider audience. The scent’s airier structure and floral lift don’t alienate fans of the original—they simply invite in the customers who were standing at the door, curious but not quite ready to commit to something so rich.
For U.S. retailers, the wholesale case for Waha is refreshingly simple: take a proven seller, offer the daytime version, and watch the two bottles sell each other. The price-to-perceived-value ratio is exceptional, the social content pipeline is already running, and the scent profile lands squarely in the wearable-gourmand lane that shows no signs of cooling down in the American market.
