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Lattafa Pride Affection: Pistachio Cream, Raspberry Softness, and Sweet Vanilla Glow
1. Fragrance Basic Information
LATTAFA PRIDE AFFECTION(M) EDP is a unisex fragrance from Lattafa Pride, launched in 2024.

Its scent direction is nutty, creamy, fruity, floral, lactonic, vanilla-sweet, soft, and giftable. Compared with darker Lattafa fragrances such as Khamrah Dukhan, Mashrabya, or Ajwaa, Affection feels softer, creamier, sweeter, and more playful.
2. Fragrance Notes Structure
Top Notes: Pistachio, Hazelnut, Cassis Buds
The opening is nutty, creamy, and lightly fruity. Pistachio gives the fragrance a smooth gourmand signature, hazelnut adds warm nutty richness, and cassis buds bring a fresh fruity-green accent.
Middle Notes: Lily of the Valley, Jasmine, Raspberry, Lactonic Notes
The heart becomes softer and more feminine. Lily of the valley and jasmine add a clean floral layer, raspberry gives a juicy red-fruit sweetness, and lactonic notes create a creamy, milky texture.
Base Notes: Vanilla, Tonka Bean
The dry-down is sweet, smooth, and comforting. Vanilla gives the fragrance a soft gourmand finish, while tonka bean adds a warm creamy almond-like depth.

Overall scent feeling:
Lattafa Pride Affection smells creamy, nutty, fruity, floral, lactonic, vanilla-sweet, soft, cozy, and unisex with a feminine-leaning appeal.
3. Overseas Market Price & Customer Feedback
Affection has a strong retail story because pistachio, hazelnut, raspberry, lactonic notes, vanilla, and tonka bean are easy for customers to imagine. The scent profile sits in the sweet creamy gourmand-floral category, which is useful for gift buyers and customers looking for soft, cozy, dessert-like perfumes.
Lattafa USA lists the 100ml bottle at $44.99. Fragrantica shows Affection as a 2024 floral fragrance for women and men, with the same core note structure.

Market takeaway:
For U.S. retailers and wholesale buyers, Lattafa Pride Affection is strongest as a creamy pistachio-vanilla floral gourmand unisex fragrance. It is especially useful for beauty stores, gift shops, boutiques, online sellers, women’s fragrance shelves, and retailers that want a softer Lattafa Pride SKU for small-batch testing.
4. Why Should Lattafa Pride Affection Be on Your Shelf?
1. It connects with the pistachio gourmand trend.
Pistachio, hazelnut, lactonic notes, vanilla, and tonka bean give Affection a creamy dessert-style identity. This makes the fragrance easy to explain to customers who enjoy sweet, cozy, and soft gourmand perfumes.
2. It is softer and easier to introduce than heavy oud fragrances.
Some U.S. shoppers are curious about Middle Eastern perfumes but may not want strong oud, smoke, leather, or dense spice. Affection gives them a softer entry point through creamy nuts, fruit, florals, vanilla, and tonka bean.
3. It works well for beauty stores and gift-focused shelves.
The scent story feels soft, sweet, pretty, and giftable. Pistachio cream, raspberry, jasmine, lily of the valley, vanilla, and tonka make it suitable for birthdays, Valentine’s Day, Mother’s Day, holiday gifts, boutique shelves, and beauty-store add-on sales.
4. It supports small-batch wholesale testing.
For new perfume retailers, Affection is a practical test SKU because the scent direction is clear and customer-friendly. It can be tested alongside Lattafa Yara, Ajwad Pink to Pink, Eclaire, Atheeri, Her Confession, Lail Maleki, and other soft sweet Lattafa fragrances.
5. It has strong visual and social media value.
Affection is easy to style with pistachios, hazelnuts, black currant buds, raspberries, jasmine, lily of the valley, creamy milk textures, vanilla pods, tonka beans, soft pink-green lighting, and elegant Lattafa Pride presentation. It works well for Shopify blogs, Pinterest, Instagram, TikTok, gift displays, and women’s fragrance content.
Final Takeaway
Lattafa Pride Affection Eau de Parfum 100ml is a creamy nutty floral gourmand unisex fragrance with pistachio, hazelnut, cassis buds, lily of the valley, jasmine, raspberry, lactonic notes, vanilla, and tonka bean. It feels soft, sweet, creamy, fruity, floral, cozy, and giftable.
For U.S. perfume retailers, beauty stores, gift shops, boutiques, online sellers, and wholesale buyers, Affection is valuable because it combines Lattafa Pride presentation, the popular pistachio gourmand direction, soft floral sweetness, unisex flexibility, and strong small-batch testing potential.
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