Art of Nature II on the Shelf: A Fresh-Woody Lattafa Pride Pick Built for Clean Luxury and Everyday Wholesale Appeal

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1. Fragrance Basic Information

Lattafa Pride Art of Nature II Eau de Parfum is a 3.4 oz / 100 ml unisex fragrance from the Lattafa Pride collection. Launch year: 2024. It sits within Lattafa’s more polished Pride line, where packaging, scent direction, and gift-ready presentation are designed to feel more elevated than a basic everyday fragrance.

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For wholesale buyers, Art of Nature II has a clear shelf role: it gives stores a clean, refined Lattafa Pride option that feels easy to wear, easy to gift, and easy to explain. It is less about loud sweetness or heavy oud, and more about a fresh, elegant, modern unisex scent that can fit daily fragrance customers, gift buyers, and shoppers who want a polished Arabic perfume without going too dark.

2. Fragrance Notes Structure

Top Notes: Bergamot, Olibanum, Mandarin, Apple

Art of Nature II opens with a clean citrus-fruity brightness. Bergamot and mandarin bring freshness, apple gives the fragrance a crisp juicy lift, and olibanum adds a light resinous touch that makes the opening feel more refined than a simple fresh scent.

Middle Notes: Orange Blossom, Rose, Cardamom

The heart moves into a polished floral-spicy direction. Orange blossom adds brightness, rose gives a soft floral body, and cardamom brings a smooth aromatic spice. This balance helps Art of Nature II stay unisex, wearable, and more elevated for retail presentation.

Base Notes: Vanilla, Ambroxan, Guaiac Wood, Cedarwood, Musk

The drydown is warm, woody, and smooth. Vanilla adds soft comfort, ambroxan gives a modern clean warmth, guaiac wood and cedarwood bring structure, and musk makes the finish softer on skin. This base gives the fragrance enough depth while keeping it approachable.

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Overall scent feeling:
A refined unisex EDP with citrus brightness, soft florals, cardamom spice, vanilla warmth, clean woods, ambroxan, and musk — fresh, polished, giftable, and easy to place on a modern Lattafa shelf.

3. Overseas Market Price & Customer Feedback

Art of Nature II is showing the early market behavior of a newer Lattafa Pride item with practical retail potential. It has official brand-side visibility, fragrance-community recognition, and online marketplace pricing across several retail channels.

Amazon has shown Lattafa Pride Art of Nature II in the high-$20 range, which places it in an accessible trial-friendly price point for U.S. fragrance buyers. Walmart has listed the 3.4 oz / 100 ml size around the high-$30 to low-$40 range, while Jomashop lists the 3.4 oz EDP at $44.95. In international retail, Lattafa Pakistan lists the 100 ml size at Rs.12,100, and Lyko lists the fragrance as a 100 ml Lattafa Pride release.

This price spread gives retailers a useful positioning window. Art of Nature II carries the more premium Lattafa Pride presentation, but its visible online pricing still stays within an approachable range for everyday fragrance shoppers. That makes it easier to position as a refined gift or daily unisex scent rather than a high-risk luxury purchase.

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Market takeaway:
Art of Nature II is a strong clean luxury test SKU for retailers who want a Lattafa Pride product that feels polished, giftable, and more versatile than heavy oud or gourmand bestsellers. Its best shelf value comes from Lattafa brand trust, Pride collection packaging, fresh-woody unisex wearability, and accessible online price visibility.

4. Why Should Lattafa Pride Art of Nature II Eau de Parfum Be on Your Shelf?

1. It brings a cleaner Lattafa Pride option to the shelf

Many Arabic perfume shelves lean heavily into oud, amber, vanilla, tobacco, leather, and deep gourmand scents. Art of Nature II gives the shelf a fresher and more polished direction.

For retailers, this helps balance the Lattafa section with a clean, everyday unisex fragrance that does not feel too sweet, too smoky, or too heavy.

2. It fits customers who want refined daily wear

Art of Nature II works well for shoppers who want something fresh but not basic. The citrus opening feels easy, the floral-spicy heart adds elegance, and the woody-musky base gives it a more complete finish.

This makes it useful for customers looking for office wear, casual daily fragrance, clean unisex perfume, and giftable Lattafa Pride options.

3. It works across multiple retail environments

Art of Nature II can sit comfortably in fragrance boutiques, beauty supply stores, gift shops, fashion boutiques, online perfume shops, and Shopify product collections. It has enough premium presentation for a glass shelf and enough everyday wearability for regular customers.

For small and mid-size retailers, that flexibility matters because one SKU can serve several customer types: men, women, couples, gift buyers, and first-time Lattafa shoppers.

4. It is suitable for small-batch wholesale testing

Because Art of Nature II is a newer Pride release and its public review footprint is still growing, it is best introduced as a controlled small-batch test SKU. Retailers can place it beside other Lattafa Pride items and watch whether customers respond more to the clean fresh-woody story or the gift-ready packaging.

For wholesale buyers, it can work as a 6-piece, 12-piece, or mixed Lattafa Pride case add-on.

5. It has clean visual value for Shopify and social media

Art of Nature II can be styled around citrus, apple, olibanum, orange blossom, rose, cardamom, vanilla, cedarwood, and clean cream-gold visuals. It is not a chaotic fragrance story; it feels modern, fresh, and refined.

For Shopify blogs, Pinterest pins, Instagram posts, TikTok product videos, and email promotions, Art of Nature II gives retailers a clean premium content angle that feels less heavy than many traditional oud-focused Arabic perfumes.

Final Takeaway

Lattafa Pride Art of Nature II Eau de Parfum is a practical retail addition for stores that want a fresh, polished, unisex Lattafa Pride fragrance with gift value and everyday wear appeal. It does not need to be sold through a designer-dupe claim; its value comes from Lattafa brand trust, elegant packaging, and a clean woody-floral profile that is easy for customers to understand.

For retailers carrying Middle Eastern perfumes, Art of Nature II can help create a more balanced shelf. It gives customers a lighter and more refined alternative beside darker oud, amber, tobacco, and gourmand fragrances.

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