January Frost or July Heat — This $20 Fruity Musk Performs Every Day of the Year

Fragrance Information Profile

• Brand: Lattafa

• Fragrance Name: Ana Abiyedh (Arabic "أنا أبيض" — "I am white")

• Category: Unisex Eau de Parfum, Fruity Musky

• Launch Year: 2022

• Design Concept: The name "I am white" carries a poetic spirit — pure, luminous, and full of possibility. The scent draws its inspiration from the fresh juice stalls of a bustling Middle Eastern souk: sun-drenched Mediterranean citrus crushed alongside dripping-ripe pears, then dusted with a fine layer of clean white musk. This is a Dubai perfume born for joy — genderless, seasonless, designed to make the person who smells it smile on contact.

• Affordable Alternative To: Xerjoff Erba Pura

Core Olfactory Structure

# Top Notes (Opening):
The fragrance opens with a full-scale fruit explosion. Calabrian bergamot and sweet orange burst forth together — no sharp acidic bite, just pure, sun-drenched, mouthwatering brightness. One reviewer captured it perfectly: "It's almost like a bag of gummy bears held right under your nose". But don't mistake sweetness for heaviness — the citrus backbone keeps everything buoyant and radiant. This is a tester-strip knockout, a genuine fresh clean fragrance that triggers an almost instant "I want this" reaction from anyone who picks it up.

# Heart Notes (Core):
Once the initial fruit bomb settles, pear takes the spotlight. It weaves into the creamy warmth of vanilla, creating a texture that feels like a bowl of fresh fruit salad drizzled with the thinnest layer of vanilla cream — sweet, but airy rather than dense. For customers searching for a perfume for women sweet that doesn't tip into cloying territory, this heart stage is exactly the kind of balanced fruitiness that closes the sale.

# Base Notes (Dry-Down):
The final act belongs to dry amber and clean white musk, which wrap the fruity sweetness into a soft, skin-hugging veil. This is not the kind of base that projects aggressively from across the room — it becomes intimate, something you need to lean in to catch. Longevity clocks in at eight to ten-plus hours on skin, exceptional for a fruit-forward composition. This is a genuine long lasting perfume for men and women alike — unisex in performance and persistence.

In One Sentence: If your shelf needs a bright, fruity unisex scent with real staying power and near-universal appeal, Ana Abiyedh is the bottle you can stock blind and never regret.

The Affordable Alternative Model & Pricing

Benchmarked Against: Xerjoff Erba Pura

Created by the Italian luxury house Xerjoff and launched in 2013 by perfumer Christian Carbonnel, Erba Pura is one of the most recognizable fruity-amber signatures in luxury niche perfume. It opens with a sparkling trinity of Sicilian orange, lemon, and Calabrian bergamot, transitions into a lush basket of Mediterranean fruits, and settles into a sensual base of Madagascan vanilla beans, white musk, and warm amber — a velvety, long-lasting masterpiece presented with a handcrafted silk neck scarf from Lake Como.

Price: 100ml retails for approximately €245 ($265\text{–}$305), firmly positioned in the top tier of the luxury perfume wholesale market.

With explosive projection and near-endless longevity, Erba Pura has earned thousands of reviews and a cult following across Fragrantica and Parfumo. But for most consumers, that $300 price tag is a wall — they want the experience, but not at that cost. That is exactly where Ana Abiyedh enters the story.

Ana Abiyedh Price: Approximately $$18–$30 / 60ml ($23\text{–}$38 equivalent for 100ml).

Similarity to the Original: Multiple fragrance reviewers have tested both fragrances side by side, one on each wrist. The verdict? "I could hardly notice a difference". The only noted distinction is that Erba Pura opens slightly fresher, but once the heart and base take over, Ana Abiyedh tracks the original with remarkable fidelity. For any perfume wholesale USA buyer evaluating dupe accuracy, this SKU has been thoroughly market-validated.

Why Lattafa Ana Abiyedh Deserves a Spot on Your Shelf？

• As a unisex perfume, it defies gender boundaries entirely: men smell it and think "clean and fresh," women smell it and think "sweet and pretty," and when a couple walks into your store together, they often both reach for the same bottle.
• As one reviewer put it plainly: "at $20, you can't go wrong with this scent". When a customer realizes she genuinely cannot tell the difference between the bottle on her wrist and her friend's $300 Erba Pura, she tells everyone. That kind of word-of-mouth is worth more than any ad buy.
• Retailers often worry that heavy fruit scents only work in spring and summer — but Ana Abiyedh's amber and musk base gives it enough body to hold up through fall and winter too. 
• If you are learning how to start perfume business, Ana Abiyedh is one of the most beginner-friendly SKUs you can lead with. Its scent profile is universally friendly , its price point is forgiving, and its brand backing is strong. As a perfume supplier in USA, we know new retailers need a "guaranteed mover" to build confidence — Ana Abiyedh is exactly that.