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Fragrance Basic Information
Hawas Fire is a new unisex Eau de Parfum from Rasasi, launched in 2025 as an aromatic aquatic fragrance. It belongs to the modern fresh Arabic perfume trend, but with a warmer, more mineral, ambergris-driven base than many standard blue fragrances. Fragrantica lists it as a 2025 release with main accords including amber, aromatic, mineral, marine, soft spicy, white floral, animalic, and salty.

Its inspiration is built around contrast: fire and water, heat and sea breeze, aromatic freshness and amber warmth. The scent is not a traditional heavy oud perfume. Instead, it gives U.S. customers a cleaner and more modern Rasasi option with clary sage, marine notes, Egyptian jasmine, ambergris, mineral amber, and amber.
Its stronger positioning is as a fresh oceanic Arabic perfume with fiery amber depth. In the U.S. market, Hawas Fire 100ml is listed at $44.99 on Intense Oud, $42.80 on Amazon, and $31.63 on Jomashop, giving it a strong accessible-price advantage for retailers and customers looking for fresh, long lasting Arabic perfumes.
Fragrance Notes Structure

Top Note: French Clary Sage
Hawas Fire opens with a clean aromatic sharpness from French clary sage. It feels herbal, slightly fresh, and polished, giving the fragrance a confident opening that is different from typical citrus-heavy fresh perfumes.
Middle Notes: Egyptian Jasmine, Marine Notes
The heart brings together Egyptian jasmine and marine notes. Jasmine adds a smooth white-floral softness, while the marine accord creates a cool ocean breeze effect. This middle stage is where the fragrance starts to balance its “fire” concept with an aquatic, airy freshness.
Base Notes: Ambergris, Mineral Amber, Amber
The dry-down is the most distinctive part of Hawas Fire. Ambergris gives a salty, musky, slightly animalic depth; mineral amber adds a modern stony warmth; and amber creates a smoother, long-lasting finish. The result is fresh, oceanic, warm, and more refined than a simple blue fragrance.
Overall scent feeling:
Rasasi Hawas Fire smells like aromatic clary sage, cool marine air, soft jasmine, salty ambergris, mineral amber, and warm masculine-fresh energy.
Overseas Market Price & Customer Feedback

Market takeaway:
Rasasi Hawas Fire is strongest when positioned as a fresh aquatic Arabic perfume with ambergris and mineral warmth. For U.S. retailers, the selling value is its clean fresh profile, strong Hawas name recognition, accessible price range, and clear difference from heavy oud-style Middle Eastern perfumes.
4. Why Should Rasasi Hawas Fire Be on Your Shelf?
1. It fits the U.S. demand for fresh, clean, daily-wear fragrances.
Fresh fragrances are easier for customers to understand and easier for retailers to recommend. Hawas Fire has a clean aromatic opening, aquatic heart, and amber-mineral base, making it suitable for customers searching for fresh clean fragrance, long lasting perfume, and modern Arabic perfume.
2. It offers a fresh Arabic perfume without heavy oud.
Many U.S. shoppers are curious about Dubai perfumes and Arabic perfumes, but not everyone wants strong oud, smoke, leather, or dense spices. Hawas Fire gives them a lighter, fresher entry point into Middle Eastern fragrance while still keeping the warm amber signature that makes Arabic perfumes feel distinctive.
3. It has a practical retail price advantage.
With U.S. market listings around $31.63–$44.99 for 100ml, Hawas Fire sits in an accessible price range for daily-wear fragrance buyers.
For retailers, this creates a useful middle-market product: strong bottle appeal, a popular fresh scent direction, and a price that can support impulse buying, gifting, and repeat purchases.
4. It has strong unisex and men’s fragrance potential.
Although Fragrantica lists Hawas Fire as a fragrance for women and men, the aromatic aquatic profile, ambergris, mineral amber, and clean marine character make it especially easy to sell in men’s fresh fragrance and unisex fragrance sections.
This gives U.S. retailers more flexibility in merchandising: it can sit under fresh, aquatic, unisex, men’s Arabic perfume, or long lasting daily fragrance categories.
5. The “fire and water” concept is strong for visual marketing.
Hawas Fire has a clear creative direction: red fire energy, blue marine freshness, amber glow, mineral texture, and clean ocean air. This makes it easy to create TikTok videos, Instagram Reels, Pinterest pins, Shopify blog images, and product photography. For online sellers, it is not only a fragrance SKU, but also a visually memorable content product.
Final Takeaway
Rasasi Hawas Fire is a modern aromatic aquatic fragrance with French clary sage, Egyptian jasmine, marine notes, ambergris, mineral amber, and amber. It feels fresh, clean, warm, salty, mineral, and refined — a strong alternative to both heavy oud perfumes and basic blue fresh fragrances.
For U.S. perfume retailers, beauty stores, gift shops, boutiques, online sellers, and wholesale buyers, Hawas Fire is valuable because it combines fresh everyday wearability, Rasasi brand recognition, accessible pricing, unisex appeal, and strong visual storytelling.
If your customers are searching for Rasasi perfume wholesale, perfume wholesale USA, Arabic perfume wholesale, Dubai perfume wholesale, fresh clean fragrance, wholesale cologne suppliers, long lasting perfume, unisex perfume long lasting, or buy perfume in bulk, Rasasi Hawas Fire is a smart fragrance to add to your assortment.
